October 7 th


Scorecard Systems Selected by Eastlink


Innovative Analysis provides one of Canada’s 50 Best with deeper customer insight

TORONTO, CANADA, October 5, 2011 — Scorecard Systems Inc., the global
leader in reporting and analysis solutions for telecommunications companies, announced that it has been selected by EastLink, Canada’s largest independent telecommunications company.

Effective immediately, EastLink will deploy Scorecard’s flagship analysis and commission calculation products.

“We are very pleased to announce our new relationship with EastLink,” said Simon Marwood, Scorecard’s CEO.

“As one of Canada’s most innovative telecommunications companies, EastLink will be provided deeper insight into the company’s business. This new partnership will allow the company to gain a truer picture of the customer experience providing them with robust, accurate and rich reporting.”

Scorecard will provide “one version of the truth” across all departments, enabling a deeper level of understanding around customer behavior patterns, while automating the commission process.

“The Scorecard solution, allows us to better understand how we can continue to refine the customer experience in both our traditional and soon-to-be launched wireless operations,” said Deborah Shaffner, President and COO EastLink.

“Our data quality, integrity and speed of reporting will be greatly enhanced, providing us with significantly more insight into our customer base, products and bundle performance.”

Scorecard’s applications have been deployed to dozens of carriers throughout North America and Europe and currently measure results for over 200 million subscribers.

About EastLink

Headquartered in Nova Scotia with more than 1,600 employees from coast to coast, EastLink delivers world-class video entertainment, internet and telephone services to residential, business and public-sector customers across Canada.
Using its state-of-the-art fibre network, EastLink offers advanced services including the best OnDemand, HD and 3D programming, High Speed Internet including our Internet 100 Mbps, competitive local telephone services, and exclusive locally produced programming via EastLink TV.

EastLink has earned the distinction as one of Canada’s 50 Best Managed Companies for the past five years. www.eastlink.ca

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