October 16 th




Scorecard’s 3rd European Customer Continues Company Push into Market

TORONTO, CANADA, October 16, 2008 — Scorecard Systems Inc., the global leader in reporting and analysis solutions for cable, broadband and telecommunications companies, today announced that it has been selected by UK operator Kingston Communications to provide the broadband and telecommunications provider with a more robust and rich subscriber and service analysis capability from its traditional fixed line operations to complicated hosted and multi-site networking services.

Scorecard’s solutions, which drive deeper, more accurate analysis of customer activity and reduce commission and acquisition costs, put powerful analytical ability directly in the hands of end-users.

Kingston Communications is the third European operator to partner with Scorecard Systems. The company’s subscriber and service analysis system has been deployed at dozens of carriers and currently measures results for over 100 million subscribers.

Scorecard Systems’ Subscriber Analysis Application will provide KC with increased visibility into customer and service activity, particularly surrounding upgrade/downgrade paths between various products and bundle packages, and will ensure “one version of the truth” for reporting throughout the organization. The solution will supplement KC’s existing Data Warehouse, allowing the company to measure customer activity, trends and behaviours using a table-based, user-configurable business rules approach that leverages subscriber industry standards customized to its specific needs. The approach enables KC to avoid “hard-coding,” business rules typical to home-built subscriber analysis systems. The rules are applied automatically at the subscriber/service/billing code level, with the results made available to any number of query, reporting, OLAP or other tools.

“The Subscriber Analysis Application will allow us to integrate all of our voice, data, mobile and hosting business rules into one application with the ability to quickly drill down to customer detail a critical advantage in our competitive marketplace,” said Ben Wrigley, Business Intelligence Manager of Kingston Communications. “The solution will enable us to quickly evaluate the success of campaigns and new product launches, and ensure all of our users have one, auditable, accurate source of data for customer activity, without having to build such a solution in-house.”

“The Scorecard solution allows companies to rapidly respond to market conditions, determine any challenges with their business model and maintain low churn rates at both a subscriber and value added service level,” said Simon Marwood, Scorecard CEO. “Kingston Communications has the scale and resilience of a large network operator and the flexibility and market knowledge of a specialist solutions provider, a valuable combination in today’s climate. We are very pleased to assist them in maintaining a strong competitive edge, as well as helping them to grow their business.”

About Kingston Communications
Kingston Communications, part of the KCOM Group PLC, is a regionally-focused communications provider. Through its KC and Eclipse Internet brands, it delivers a wide range of internet-based and telecommunications services to small and medium-sized businesses throughout the UK. It also provides telephony and internet services to targeted consumers through its KC Talk, Karoo and Eclipse brands. For more information about Kingston Communications go to http://www.kingstoncommunications.com

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